Rent to own services often advertise themselves as a way to avoid credit card debt. Low weekly or monthly payments sound manageable and affordable to many consumers, and there is no penalty for returning the item if you can no longer afford to make the payments. Rent-A-Center, one of the nation's largest rent to own services, advertising states, "Everyone deserves an easy, affordable way to get the newest brand-name merchandise." Some 60% of rent to own customers earn less than $25,000 per year. This industry targets lower income markets, pushing a message of consumerism.

A price comparison at the time of this writing showed a large capacity, brand name washer and dryer set available for $60.00 per month for a period of 24 months, with a total price of $1440.00. A similar set was available at national home improvement center for less than $700.00. Goods purchased via rent to own typically cost double or more the price of goods purchased in a standard store.

What are the alternatives to rent to own for consumers with poor credit? Many consumer goods are affordable second hand, and can be a much wiser financial move. As an example, the washer and dryer mentioned above are available second hand via a used appliance store, classified ad, or personal sale for under $200.00. If purchasing new is critical, put the money that would be spent on the rental item into a savings account and purchase it as a standard retailer in half the time. Consider whether the item is needed, or simply wanted. A washer and dryer may be a need, but perhaps when it comes time to save for it, you will decide that the big screen TV is not an essential purchase. Finally, customers can actively work to improve their credit, and thus qualify for financing at a standard retailer. In this case, it is critical to carefully consider whether the item is within the budget and a wise financial move. While financing a large purchase can be reasonable, you should always be conscious of incurring debt.

The rent to own industry, like payday loans and similar industries, caters to low income populations. Rent to own centers actively market goods to people who cannot afford that new big screen TV or laptop computer. Total costs are rarely advertised, and instead a low weekly or monthly payment is loudly proclaimed. Look beyond the $15.00 a week price tag at the total paid. While your local rent to own shop may be a great option if you need a big screen TV for a weekend for your Superbowl party, it is most certainly not a good financial move for your long-term household needs. If you cannot afford to shop at standard retailers, buy used or take the time to save for the items you need.